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BBC US
The BBC Shop caters to the US audience with top-quality British programming. A homepage redesign was necessary to improve section merchandising and integrate show genres as the primary product categorisation for displaying relevant content. Emphasising genre browsability, we established clear entry points into the store while showcasing new genre-related content.
Services
Art Direction
UX/UI Design
Animation
Shopify Plus
We combine customer-focused design excellence with Shopify Plus knowledge and technical expertise to create beautiful buying experiences
© Below The Fold 2024, All rights reserved
B
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o
w
_
T
h
e
F
o
l
d
BBC US
The BBC Shop caters to the US audience with top-quality British programming. A homepage redesign was necessary to improve section merchandising and integrate show genres as the primary product categorisation for displaying relevant content. Emphasising genre browsability, we established clear entry points into the store while showcasing new genre-related content.
Services
Art Direction
UX/UI Design
Animation
Shopify Plus
We combine customer-focused design excellence with Shopify Plus knowledge and technical expertise to create beautiful buying experiences
© Below The Fold 2024, All rights reserved
B
e
l
o
w
_
T
h
e
F
o
l
d
BBC US
The BBC Shop caters to the US audience with top-quality British programming. A homepage redesign was necessary to improve section merchandising and integrate show genres as the primary product categorisation for displaying relevant content. Emphasising genre browsability, we established clear entry points into the store while showcasing new genre-related content.
Services
Art Direction
UX/UI Design
Animation
Shopify Plus